CWH Consulting

Consulting with strategy at eye level

I support international industrial companies in navigating complex strategic challenges. With foresight, a positive mindset, and in-depth industry expertise, I provide clear guidance and sustainable solutions to drive your success.

With strategy to the goal:
analyze, build, develop

Since 1979, Werner Hartmann’s interests have revolved around paper. The industry has evolved positively and changed its reputation for the better like hardly any other branch. As the CEO of a leading Austrian company, Werner Hartmann positioned it as the global market leader in the kraft paper and pulp segment.

The growing demand for sustainable materials, the digitalization and the increasing pressure to conserve resources are global challenges for the paper industry. At the same time, innovative technologies and a growing demand for environmentally friendly solutions offer tremendous opportunities.

At decisive turning points in a company, CWH founder Hartmann offers to step in as a strategic consultant and developer. With comprehensive industry knowledge and a clear view of global trends, CWH Consulting supports companies in the paper industry, processing companies and retailers, to prepare for the demands of tomorrow.

Be it development of sustainable strategies and processes, optimization of workflows, support during structural changes, reorganization of responsibilities and accountabilities or restructuring of tasks: CWH Consulting supports international industrial companies and wholesalers with sound expertise and a strategic approach to current and future challenges on the other.

This includes strategic and development processes, senior talent mentoring, sales organization, restructuring and measures to increase quality and efficiency.

Paper writes the future

Guidance Down to the Finest Detail:
Inspiring. Innovating. Advising.

“As the founder of CWH Consulting, I am at your side as a strategic partner, mentor, moderator when it comes to sustainable corporate strategies, supporting change processes or solving complex operational challenges. I draw on both my own expertise and long-standing partners from my strong network.”

Sustainable transformation is all about maintaining and optimizing existing resources, processes and workflows. Making an industrial company fit for the future requires rethinking structures, redefining responsibilities and functions and exploiting the potential of an existing team.

Both the preservation and optimization of existing resources, processes and workflows are at the forefront of sustainable transformation. It is about rethinking structures, redefining responsibilities and functions and exploiting the potential of an existing team in order to make an industrial company fit for the future. Werner Hartmann also helps to open up new markets, recognize potential and use it efficiently. The consultancy focuses on practical and implementable solutions that combine both economic success and ecological responsibility.

Werner Hartmann

Together we can turn the tide

I enjoy exchanging ideas, building companies, structures, processes and teams with foresight and focus on the essentials. Together with the company, CWH Consulting develops strategies that not only meet current challenges, but also make the company fit for the future and secure long-term competitive advantages.

BUSINESS EXPERIENCE

01/2025

GLOBAL STRATEGY ADVISOR FOR THE PULP & PAPER INDUSTRY
President

  • Operational Sales & Marketing
  • Innovation Management
  • Reorganization Management
  • Sustainable Strategy Advisor
  • Company Development

2021 – 2024

HEINZEL PÖLS
LEADING PULP, PAPER & ENERGY PRODUCER
Board Member - COO Zellstoff PÖLS AG

  • Turnover > € 460M
  • 600 Employees
  • UKP Project – CAPEX € 45M 40.000 t – 100.000 t
  • 500.000 t Pulp Sales
  • 340.000 t Kraft Paper Sales
  • Significant Local Energy Producer

2012 – 2024

STARKRAFT – HEINZEL PÖLS
LEADING GLOBAL KRAFT PAPER PRODUCER
Managing Director Business Unit Starkraft

  • 05/2024: Project New Investment 3rd paper machine PM6 in Steyrermühl; CAPEX € 80M > 140.000 t
  • Development in 12 years from 13.000 t to 340.000 t – to one of the world leading kraft paper producers
  • 09/2018: Project New Investment Paper Machine 3
  • Amount of Investment: € 133M
  • Starkraft Global Leader with 200.000 t/a
  • Branding Starkraft built up to be No. 3 in Europe
  • Worldwide Sales Distribution Network
  • Organizational development
  • Total staff responsibility > 120
  • Turnover € 190M / Ebit Margin 20-25%
  • Production increase from 12.000 -> 90.000 t/a
  • Project New Investment Paper Machine 2
  • Amount of investment: € 115M
  • Definition of product and sales strategy
  • Structuring of sales organization in Europe
  • Establishment of product management
  • Development of a solid sales- and marketing-strategy to secure the investment

Werner Hartmann
hartmann@cwh-consulting.com
+43 664 33 88 262